Title page for etd-0804108-213246


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URN etd-0804108-213246
Author Ho - i
Author's Email Address hoticesun@gmail.com
Statistics This thesis had been viewed 5378 times. Download 2851 times.
Department Information Management
Year 2007
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title A Longitudinal Study of Hedonic Web adoption based on the Technology Acceptance Model
Date of Defense 2008-07-17
Page Count 103
Keyword
  • Technology Acceptance Model
  • iMemory
  • Hedonic Web
  • Longitudinal Study
  • Abstract In this day and age, information technology to daily life is now universal. The Internet is a global system that provides innovative services. This study focused on treating the feelings and intentions of new users that has not been used at the hedonic website. As well as expectations and intentions during and after a month of usage.
    Through this study, the self-developed innovative website has created called iMemory. During the first survey, the subjects were on display for users. After measuring the hearts of users show the expected feelings and intentions.A month later, the same measure by measuring the extent of use, the use of feelings and intentions. In this study, based on technology acceptance model, by adding perceived enjoyment that the period of one month longitudinal study. To compare the differences between two results.
    The results showed that the second measurement of the use of feelings and intentions are will be the first to use measurements of the feelings and intentions significant impact on the use of the past month and the remarkable degree of influence. The second measure of perceived ease of use and perceived usefulness of intent with the impact is not significant, but perceived enjoyment of intent are still significantly affected. Finally, this study based on data analysis for discussion.
    Advisory Committee
  • Hsin - Hui Lin - chair
  • Cathy L. Lin - co-chair
  • Feng - Yuan Kuo - advisor
  • Files
  • etd-0804108-213246.pdf
  • indicate access worldwide
    Date of Submission 2008-08-04

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