Title page for etd-0803116-204120


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URN etd-0803116-204120
Author Yi-ting Tsai
Author's Email Address No Public.
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Department Information Management
Year 2015
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Factors influencing the Benefit of Shopping Walls
Date of Defense 2016-07-26
Page Count 95
Keyword
  • browsing motivation
  • shopping walls
  • environment
  • browsing intention
  • purchase intention
  • Abstract Shopping walls is an e-commerce model that puts product information on the shopping wall so that consumers can purchase by scanning associated QR-codes. So customers can save their time to shopping. Some success cases have been reported but there are also failed cases. For example, the S.F. Express in China set up many shopping-wall based stores but was not successful. HomePlus supermarkets in Korea, on the other hand, set up shopping walls in subway stations to successfully increase revenues. In Taiwan, many corporations invest resources to try the shopping wall model, but most of them failed. For instance, 7-11 had tried the shopping wall but were not successful. Recent years, PCHome also set up shopping walls and used their digital wallet to make the shopping process more convenient.
       The purpose of this study is to examine factors that influence the effect of the shopping wall model, two experiments were designed to collect data; one is a questionnaire survey to collect data in simulated scenarios, while the other uses actual shopping walls to collect real shopping data. Findings from these experiments include: public place, transportation station, and working place are more suitable for shopping walls. We also found that instant noodles, milk tea retort pouch , cola canned drinks , potato chips are more suitable for these environments.
    Advisory Committee
  • Chao-Min Chiu - chair
  • Kai-Lung Hui - co-chair
  • T.P. Liang - advisor
  • Files
  • etd-0803116-204120.pdf
  • Indicate in-campus at 2 year and off-campus access at 5 year.
    Date of Submission 2016-09-03

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