||In today’s world, most nations seek for not only maximizing military and economic power, but also using their influence of soft power to other countries. Cultural diplomacy is the tool to help a country establish and spread its “soft power”; cultural diplomacy has become an essential option when the country develops its external relations. This article intends to realize the importance and method of the cultural diplomacy, and the utilities of the cultural diplomacy.|
Except America, China and the EU are absolutely the two great powers in the world. From culture diplomacy’s perspective, this article examines what kind of the role that culture can play between China and the EU. According to the different self-identity, China will take different external actions. Emphasizing cultural diplomacy helps China defuse fears of “the Rise of China” from the outside world. On the other side, culture is the key factor to help Europe retaining its advantage and conducting new “Europe identity” at the same time.
It’s true that China and the EU do exist potential conflicts, but it is also difficult to deny the effectiveness of cultural diplomacy. Cultural diplomacy doesn’t create “zero-conflict” status, it also fairly concentrates on the way and attitude to solve problem. Even though China and EU contend for some issues, cultural diplomacy will continue to provide its function.