|Author's Email Address
||This thesis had been viewed 5566 times. Download 3 times.|
||Institute of Human Resource Management|
|Type of Document
||Corporate Social Responsibility and Employer Brand's Influence on Job Pursuit Intention|
|Date of Defense
||electronic technology Industry
Job Pursuit Intention
Corporate Social Responsibility
||This study intends to explore the how employer brand and corporate social responsibility (CSR) influence applicant’s job pursuit intention.|
Recently, CSR and employer brand become the rising issues when discuss to business operation and talent attraction. Many scholars bring up their opinions that paying attention to CSR is helpful to raising company image and brand reputation, also brings positive effect to motivate employees. Also, other studies show that managing employer brand is helpful to enhance brand image, customer loyalty and organizational attractiveness.
The study will investigate the influence between employer brand and job applicant’s intention from the applicant’s perspective. Furthermore, propose to deliberate the direct influence between performance of CSR and job applicant’s intention.
Data collect from people who currently working in CSR rewarded company in various industries: service industry, finance and electronic technology. Researcher chose six cases and collect research data by interview.
The findings showed that implementations of CSR do not have significant effect to job applicant’s intention but employer brand has positive effect to job applicant’s intention.Nevertheless, more commitment to CSR will increase the brand reputation and employer image, thus be able fulfill the aim of talent attraction and increasing job applicant’s intention.
||Po-Wen Jeng - chair|
Yu-Ping Wang - co-chair
Bih-Shiaw Jaw - advisor
Indicate in-campus at 2 year and off-campus access at 2 year.|
|Date of Submission