Title page for etd-0730118-104959


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URN etd-0730118-104959
Author SHU-YU LIN
Author's Email Address No Public.
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Department Institute of Human Resource Management
Year 2017
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Corporate Social Responsibility and Employer Brand's Influence on Job Pursuit Intention
Date of Defense 2018-08-20
Page Count 77
Keyword
  • electronic technology Industry
  • service Industry
  • Employer Brand's
  • Job Pursuit Intention
  • organizational attractiveness
  • Corporate Social Responsibility
  • finance Industry
  • Abstract This study intends to explore the how employer brand and corporate social responsibility (CSR) influence applicant’s job pursuit intention.
    Recently, CSR and employer brand become the rising issues when discuss to business operation and talent attraction. Many scholars bring up their opinions that paying attention to CSR is helpful to raising company image and brand reputation, also brings positive effect to motivate employees. Also, other studies show that managing employer brand is helpful to enhance brand image, customer loyalty and organizational attractiveness.
    The study will investigate the influence between employer brand and job applicant’s intention from the applicant’s perspective. Furthermore, propose to deliberate the direct influence between performance of CSR and job applicant’s intention.
    Data collect from people who currently working in CSR rewarded company in various industries: service industry, finance and electronic technology. Researcher chose six cases and collect research data by interview.
    The findings showed that implementations of CSR do not have significant effect to job applicant’s intention but employer brand has positive effect to job applicant’s intention.Nevertheless, more commitment to CSR will increase the brand reputation and employer image, thus be able fulfill the aim of talent attraction and increasing job applicant’s intention.
    Advisory Committee
  • Po-Wen Jeng - chair
  • Yu-Ping Wang - co-chair
  • Bih-Shiaw Jaw - advisor
  • Files
  • etd-0730118-104959.pdf
  • Indicate in-campus at 2 year and off-campus access at 2 year.
    Date of Submission 2018-08-30

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