Title page for etd-0729117-182443


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URN etd-0729117-182443
Author Pan-pan Cheng
Author's Email Address No Public.
Statistics This thesis had been viewed 5345 times. Download 1018 times.
Department Information Management
Year 2016
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title An Eye-tracking and User Experience Study of Color In Questionnaire Interface Design
Date of Defense 2017-07-27
Page Count 69
Keyword
  • user experience
  • web survey
  • color
  • eye-tracking
  • UEQ
  • Abstract Nowadays web survey is a convenience way for research. This study aims to discover how color influences user experience in web page questionnaire.
    This study changed color in web page questionnaire, and then measured six scales of user experience to see color influences which dimension of user experience. This study also uses eye-tracking technology to discover eye movement during users filling out a questionnaire. Eye-tracking and UEQ are respectively objective and subjective measurement to evaluate user experience.
    The results show that yellow gets the highest score in novelty and red gets higher scores in perspicuity and efficiency. This study also found that people read the problem text faster and faster during filling out a questionnaire.
    Advisory Committee
  • Shih-Chieh, Hsu - chair
  • Yi-Ling, Lin - co-chair
  • Hsin-Hui, Lin - advisor
  • Files
  • etd-0729117-182443.pdf
  • indicate access worldwide
    Date of Submission 2017-09-05

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