||Under the situation, crude oil need to rely on imports from oversea and energy price has been obeying the norms of energy management law, oil pricing are relatively inelastic. In the global economic recession era, the higher consumer price sensitivity affects purchase decision, meanwhile, promotion strategies have been an important issue in the duopoly petroleum retailer market. Currently, this issue of two major petroleum corporations, are battling with different support system, exists coopetition relationship in this market is worth discussing and understanding.|
In this study, the logical analysis of Cournot game theory has been applied to analyze the payoff among two major domestic petroleum companies and their’s gas stations in the automobile oil consumption market. Based on the competing patterns, conduct interviews with experts to design for demonstrating the effect of promotion strategy simulation scenarios.
This study found that two major petroleum companies should adopt competition in short-term with coopetition in long-term within the special duopoly market structure. Once the skirmish has ignited between two petroleum companies, the same bits cooperation subrogation competitive situation, competition among gas stations embedded cooperation between petroleum companies, can be used to deal with the struggle in order to benefit eachother. It differs with traditional thinking, direct competition between two companies, but at their respective different groups of resources, identify opportunities of cooperation in a competitive environment, for industry, government, academia deliberate.