|Author's Email Address
||This thesis had been viewed 5595 times. Download 994 times.|
||Marine Environment and Engineering|
|Type of Document
||Using structural equation model to explore tourists' revisit intensions in Cijin|
|Date of Defense
||Structural Equation Modeling
||In today's booming tourism industry, coastal tourism develops faster and faster. As a coastal area in Western Kaohsiung, the Cijin Island has experienced fast development in the 2000s, with the establishment of a coastal park (the Cijin Scenic Area) and several tourism associated facilities. After observing a dramatic increase in tourists’ numbers, Cijin is now facing a crisis, with declining numbers since 2012. In order to understand the reasons for this decline, the issue of tourists’ willingness to re-visit the island has been raised.|
The purpose of this study was to develop a Structural Equation Model (SEM) that explains tourists' willingness to re-visit Cijin. The History of the area and the factors that generally influence coastal-zone tourism were investigated by means of a literature review. Then, a questionnaire was developed to collect visitors’ opinions and parameterize the model (built with the AMOS software).
Results show that local service and recreational facilities has a positive influence on the satisfaction of tourists in Cijin, which strongly impacts on visitors re-visiting intentions. This study allows for a better understanding of tourists' expectations and may therefore be of use for the sustainable development of the area.
||Ching-Chiao Yang - chair|
Meng-tsung Lee - co-chair
Yang-Chi Chang - advisor
indicate access worldwide|
|Date of Submission