Title page for etd-0729115-100803


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URN etd-0729115-100803
Author Hsun-hao Chang
Author's Email Address No Public.
Statistics This thesis had been viewed 5595 times. Download 994 times.
Department Marine Environment and Engineering
Year 2014
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Using structural equation model to explore tourists' revisit intensions in Cijin
Date of Defense 2015-07-27
Page Count 82
Keyword
  • Structural Equation Modeling
  • Tourist Satisfaction
  • Coastal Tourism
  • Re-visit Intentions
  • Abstract In today's booming tourism industry, coastal tourism develops faster and faster. As a coastal area in Western Kaohsiung, the Cijin Island has experienced fast development in the 2000s, with the establishment of a coastal park (the Cijin Scenic Area) and several tourism associated facilities. After observing a dramatic increase in tourists’ numbers, Cijin is now facing a crisis, with declining numbers since 2012. In order to understand the reasons for this decline, the issue of tourists’ willingness to re-visit the island has been raised.
    The purpose of this study was to develop a Structural Equation Model (SEM) that explains tourists' willingness to re-visit Cijin. The History of the area and the factors that generally influence coastal-zone tourism were investigated by means of a literature review. Then, a questionnaire was developed to collect visitors’ opinions and parameterize the model (built with the AMOS software).
    Results show that local service and recreational facilities has a positive influence on the satisfaction of tourists in Cijin, which strongly impacts on visitors re-visiting intentions. This study allows for a better understanding of tourists' expectations and may therefore be of use for the sustainable development of the area.
    Advisory Committee
  • Ching-Chiao Yang - chair
  • Meng-tsung Lee - co-chair
  • Yang-Chi Chang - advisor
  • Files
  • etd-0729115-100803.pdf
  • indicate access worldwide
    Date of Submission 2015-08-31

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