||Product is the core of an enterprise, and the major portion of its cost is determined in the design phase. By managing the design chain more effectively the enterprise can design the product to fit customer need, cut down cost and speed up time to market. All the benefits give rise to the implementation of Collaborative Product Commerce (CPC) system, whose purpose is to let all relevant parties including the focal company, customers, and suppliers to design, develop and manage the product in its whole product life cycle.|
In the literature of information technology (IT) and organizational change, the expected results of IT implementation may not happen, depending on the interaction between technology and organization. To illustrate this phenomenon, Adaptive Structuration Theory’s (AST) is invoked to probe into the interaction between the CPC system and the organization.
Our research findings indicated that the implementation of CPC system is influenced by the CPC’s spirit, organizational environment, task features and group’s internal structure. All these lead to variation in the appropriation process, which in turn has impact on the organizational performance.
AST is helpful to explain the problems encountered in implementing CPC system. These include the improvement of product design and development process, the integration of CPC system and ERP system, the selection of consulting firms, and the user’s attitudes.
The CPC spirit is to achieve the optimized product design and development process. In the aspect of organizational environment, both executive support and openness of organizational culture are positive factors for implementation. In the aspect task feature, the relationship of the focal company with its downstream or upstream partners has significant impact on the task to be implemented by the CPC system, whether the appropriation process will go smoothly depends the reengineering effort made on the existing processes. In the aspect of group’s internal structure, the experience, learning capability, and computer efficacy of user have positive impact on implementation. In addition, the consultants are also helpful to the implementation, which can be judged by their experiences, turnover rate, and domain knowledge. The appropriation process is evaluated by the consensus and the attitude of the user towards the CPC system, and these two factors all have positive impact on the implementation.
The final conclusion renders that a prior established product data management in company with product design and development process reengineering will be helpful to the implementation of CPC system. In addition, the consultants interpret CPC’s spirit. Therefore a partnership with the consultant company and the communication between the user and the consultant are helpful to the implementation of CPC system.