Title page for etd-0728105-103929


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URN etd-0728105-103929
Author Chi-Hung Lee
Author's Email Address kokorogame@yahoo.com.tw
Statistics This thesis had been viewed 5353 times. Download 49 times.
Department Communications Management
Year 2004
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Marketing Strategy of Digital Video Content Aggregators
Date of Defense 2005-07-21
Page Count 161
Keyword
  • digital contents
  • digital video contents
  • marketing strategy
  • digital covergency
  • Abstract The development of the information and communications technology has enabled digital contents to be aggregated for better customer services. The purpose of this thesis is to investigate whether different types of content aggregators have different marketing strategies. In this research, content aggregators in Taiwan are divided into two categories. Their market positioning and market-mix strategies are compared. Six companies with
    different market positions were investigated and the result indicates that they are different in many of their marketing strategies, including the breadth and depth of product lines, pricing strategies, content delivery channels, and promotion. Suggestions for their future improvement are discussed.
    Advisory Committee
  • Jen-Jsung, Huang - chair
  • Ya-Ching,Lee - co-chair
  • Ting-Peng,Liang - advisor
  • Files
  • etd-0728105-103929.pdf
  • indicate in-campus access in a year and off_campus not accessible
    Date of Submission 2005-07-28

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