Title page for etd-0727118-061035


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URN etd-0727118-061035
Author Chang-Lin Du
Author's Email Address No Public.
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Department Information Management
Year 2017
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title An Application of Human-Centered Design to develop Service Innovation in Catering Industry
Date of Defense 2018-07-26
Page Count 93
Keyword
  • Service innovation
  • Human-centred design
  • User experience
  • Field investigation
  • HCD Toolkit
  • Abstract With the change of life style, the proportion of double-income families has risen, and the foreign food groups have been growing in recent years. Convenience stores have seen the huge business opportunities of the foreign food groups, developed innovative services, expanded the dining area, developed microwave food, and gradually eroded the catering industry market. In addition, chain catering owners introduced self-service ordering machines in the on-site environment in order to enhance the catering service experience. Although there are queues in the scene, they are still regarded as advertising walls. Such innovative services cannot be applied to the field at all. Thinking about this service from the perspective of a functional module, neglecting the user's experience, not observing and exploring the real needs of the user, so that it constantly manufactures hard-to-use software and hardware, and then spends more afterwards time and spirit to learn and adapt to the software.
    In order to explore the need for software development to integrate user experience design, this study will use IDEO's HCD Toolkit, people-oriented as a basic concept, and implement (Hear、Create、Deliver) three phases to understand the catering, experience the needs and difficulties of users. Through the case of Dudoo Smart Catering Management System, collect the problems of the current situation of the field, develop feasible solutions and continuously test and evaluate users in a prototype, and develop innovative products that meet the needs. The entire process focuses on exploring the user's story, insight into its needs, and developing prototypes and making frequent iterative tests.
    The study found that with many of the HCD Toolkit's recommendations for design thinking, developers will no longer just think about technical details or costs, but will have a deep insight into the real needs of users and listen to the voices of users. Carefully redesigned various possible solutions for users to develop services for a variety of catering styles.
    Advisory Committee
  • Fen-Hui, Lin - chair
  • Cathy-S. Lin - co-chair
  • Feng-Yang,Kuo - advisor
  • Files
  • etd-0727118-061035.pdf
  • Indicate in-campus at 99 year and off-campus access at 99 year.
    Date of Submission 2018-08-27

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