Title page for etd-0726111-150053


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URN etd-0726111-150053
Author Shu-chen Wu
Author's Email Address No Public.
Statistics This thesis had been viewed 5568 times. Download 1 times.
Department Education
Year 2010
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title A Study on the Relationship among School Brand, Parents’ Educational Attitude and School Choice of Junior High Schools in Kaohsiung City
Date of Defense 2011-06-30
Page Count 159
Keyword
  • school choice
  • parents’ educational attitude
  • school brand
  • Abstract This study aims to explore the relationship among school brand, parents’ educational attitude and school choice of junior high schools in Kaohsiung City.
    The study was conducted by means of questionnaire survey with self-edited “Questionnaire on School Brand, Parents’ Educational Attitude and School Choice.” 413 junior high schools’ parents were randomly sampled in Kaohsiung City. The collected data was analyzed by statistical methods, including t-test, One-Way ANOVA, Pearson Product-Method Correlation and Multiple Regression.
    Based on the analyzed results, the followings were concluded:
    1.The junior high schools’ parents in Kaohsiung City could hold the positive attitudes toward school brand, parents’ educational attitude and school choice.
    2.The attitudes of the parents with different background have no difference on school brand.
    3.The attitudes of the parents with different background have no difference on parents’ educational attitude.
    4.The attitudes of the parents with different background have no difference on s school choice.
    5.School brand and parents’ educational attitude have moderate related; school brand and school choice has moderate related.
    Advisory Committee
  • He-tang Wu - chair
  • Ping-huang Chang - co-chair
  • Jen-chih Liao - advisor
  • Files
  • etd-0726111-150053.pdf
  • indicate in-campus access in a year and off_campus not accessible
    Date of Submission 2011-07-26

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