||Under the influence of international liberalization and accession to the WTO, Taiwan’s agriculture is facing the challenges of industrial development and transformation. The study, using Kaohsiung Meinong Farmer’s Association as a case, tries to analyze and explain Kaohsiung Meinong Farmer’s Association how to promote the transformation of local agricultural and establish Meinong local brand successfully in the decline of the three major economic industries – rice, tobacco and the Pig Breeding Industry.|
In this study, we find out the operation mode of Farmer’s Association’s system , search out the Marketing strategy of Meinong Farmer’s Association and how to mentor farmers to cultivate high quality agricultural products. In this study, it suggests that the Kaohsiung Meinong Farmer’s Association has changed the concept of "product" in the past agriculture production process, and the adds the additional value of agricultural products has been returned to the farmers by the combination of peasants' professional and local culture. Through the three mutual operation, its promote the value of Meinong’s Agricultural products, and establish the spirit and model of the Meinong rual, and then promote its surrounding industries, active local rural economy.