Title page for etd-0725114-135015


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URN etd-0725114-135015
Author Zong-ying Yang 楊宗頴
Author's Email Address No Public.
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Department Information Management
Year 2013
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The Influence of App Location Based Service toward’ the Purchase Intentions of Consumers
Date of Defense 2014-07-29
Page Count 59
Keyword
  • Self-determination theory
  • Location based service
  • Location based advertisement
  • Mobile commerce
  • Abstract According to the Taiwan Institute for Information Industry expected the trends of the Taiwan mobile market in 2014, to consume in App will change the patterns of consume. And the mobile shopping will become a major way for consumers, and it will combine with social network, location based service. In the mobile commerce, the advertisers send ads in order to guide the consumers to make a purchase in physical stores, this shows that location based service is very important nowadays. Thus, our study will focus on what factors impact consumers to make a purchase in physical stores after received a recommendation from the location based services App.
    Our study use the questionnaires to verify, the result of it showed that perceived novelty, perceived usefulness and perceived economic incentives affect consumers intention to use the recommendation to make a purchase, and perceived usefulness, perceived keep up with trends and perceived economic incentives will get a positive influence on consumers intention to use recommended App. The largest impact is the economic incentives and usefulness, that is, the extrinsic motivation has a greater influence. Our study also confirmed that these four dimensions can be applied to mobile commerce. The results of this study also can as a reference for mobile retailer to make a marketing strategy in the future that allow them to understand consumers even more.
    Advisory Committee
  • Yih Jeng - chair
  • Yi-ling Lin - co-chair
  • Fen-Hui Lin - advisor
  • Files
  • etd-0725114-135015.pdf
  • Indicate in-campus at 99 year and off-campus access at 99 year.
    Date of Submission 2014-08-25

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