Title page for etd-0725114-102930


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URN etd-0725114-102930
Author Yu-Jen Kuo
Author's Email Address No Public.
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Department EMBA
Year 2013
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title A Study on Transformation Strategy of Food Material Supplier
Date of Defense 2014-06-08
Page Count 53
Keyword
  • strategic positioning
  • competitive advantage
  • business model
  • suppliers
  • food raw materials
  • Abstract The food ingredients supplier industry in Taiwan began with local retailers and has since evolved into many national chains and online businesses. The industry has seen mergers, transformations, and turnovers. Many business models have emerged in response to consumer needs, with the common goals of gaining market share and increasing price negotiating leverage.
    In addition, the volatile economic environment has caused significant disruptions to the industry landscape. Inflation, rising gas prices, and globalization all contribute to the competitiveness of the industry.
    We analyze Hisea as a case study, looking at the competitive environment it operates in, the needs of its target customers, and its internal operations. We seek to discover how Hisea can define and execute a strategy to uniquely.
    Advisory Committee
  • Tsai, Hsien-tang - chair
  • Huang,Pei-how - co-chair
  • Cher-M Fong - advisor
  • Cher-Hung, Tseng - advisor
  • Files
  • etd-0725114-102930.pdf
  • Indicate in-campus at 99 year and off-campus access at 99 year.
    Date of Submission 2014-08-25

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