|| A successful business model is worth researching and benchmarking. This qualitative research is about the history of Delta Electronics Inc., which was established 36 years ago. Delta Electronics Inc. has continuously grown and overcome challenges from the macro environment, industry competitors, customers’ preferences via planning and executing strategies, reforming organizational structure, executing performance management, employee development, performing product quality management, improving manufacturing processes, establishing global intranet and internal communication systems, shaping business culture, fulfilling corporate social responsibility needs, etc. This thesis summarizes the key success factors of why Delta has succeeded and was able to unearth the “Delta Way”.|
This thesis was constructed not only using secondary data, related academic research, and periodicals, but also original primary material such as internal conference records and annual reports which were provided by Delta. Besides, in the summer of 2007, Delta honored me with a two month internship, allowing me experience their business culture, observe daily operations, managerial systems and most importantly of all to interview managers. This study uses the methods mentioned above to try and piece together Delta’s history.
The result of this study is as follows. There are five competitive competences that made Delta successful: Firstly, Delta has established a global organizational structure. Secondly, Delta emphasizes constant innovation and R&D. Thirdly, Delta pursues continuous improvement of product quality and manufacturing processes. Fourthly, Delta focuses on the execution and fulfillment of corporate spirit. Lastly, Delta prides itself on social responsibility. In order for the company to immediately serve and satisfy customer demands, Delta sets up sales offices, manufacturing factories and RD centers around the world; especially in regions containing Delta’s critical customer pools. To support Delta’s corporate strategy and become a leading global company, Delta’s organizational structure is that of a matrix configuration which is constructed on three axes and divided on the principles of business function, business unit, and region. To ensure that clear and coherent information can be delivered through a complicated organizational structure, Delta arranges regular corporate conferences to listen to suggestions from different business units and hierarchies. Delta’s success not only comes from its stable system and organizational structures but also from its business mission and vision which drives employees’ commitment and dedication to Delta.