Title page for etd-0722117-134607


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URN etd-0722117-134607
Author Ya-Hui Lu
Author's Email Address No Public.
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Department EMBA
Year 2016
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title A Study on Consumers' Purchase Behavior of Religious Cultural Housing
Date of Defense 2017-06-07
Page Count 73
Keyword
  • Purchaser decision
  • Consumer buying behavior
  • Religious beliefs
  • New product launch
  • purchase intention
  • Abstract When owner of real estate development industry planning all kinds of building from design to construction, were mostly "supply-oriented" directed by the owners. The buildings were similar and they didn’t understand the actual needs of consumers from the "demand-oriented" side. The consumer groups, such as small families, senior citizen and retirement, religious groups ..., everyone has different needs, but also because of some ethnic groups common demand factors, such as close to the famous school district, work of science and technology’s park, Medical treatment…., and have clustering effect. The owner of real estate development industry face fierce market competition and consumer demand is changing, how to innovate products, and how to develop products that meet their needs for a particular group, increase the consumer's happiness, and then increase the company’s profit, this study is worth discussing.
    The questionnaire is designed for the "Likert Scale", and the data analysis method is used to "variance analysis ". The independent variables are consumer characteristics and demographic variables. The first part of the questionnaire is the internal and external environment, Purchase conditions, purchase intention and other related attributes of the degree of attention and the level of religious beliefs. The second part of the Intelligent building system and equipment construction and attention to the degree of view, in order to understand the consumer of religious and cultural housing purchase behavior Different, and the construction can increase the attractiveness of new elements to attract religious groups, and look forward to this study can help the owner of real estate development industry to develop religious groups of religious and cultural housing’s new product marketing strategy.
    The results of the study are based on the statistical analysis of the Games (the results of the Games-Howell test) by the relevant properties of the house, such as the planning and design of the house, the quality of the house, the convenience of the house, the overall economic situation and the purchase intention. Its degree of attention will be enhanced with the strength of religious beliefs. In the intelligent building system and equipment construction of the "practical" and "purchase intention", the variance of the same quality, it will use the variance analysis, and using "Scheffe method" of comparison after doing multiple analysis, showing that it also increased with the strength of religious beliefs.
    Advisory Committee
  • Hsien-Tang Tsai - chair
  • Chao-Cheng Chung - co-chair
  • Cher-Min Fong - advisor
  • Cher-Hung Tseng - advisor
  • Files
  • etd-0722117-134607.pdf
  • Indicate in-campus at 5 year and off-campus access at 5 year.
    Date of Submission 2017-08-22

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