Title page for etd-0722113-120556


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URN etd-0722113-120556
Author Wen-ching Cheng
Author's Email Address No Public.
Statistics This thesis had been viewed 5560 times. Download 214 times.
Department Institute of Human Resource Management
Year 2012
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The Effects of Perceived External Reputation and Employees Reputation on Work attitude and behaviors.
Date of Defense 2013-05-27
Page Count 94
Keyword
  • perceived external reputation
  • employees reputation
  • organizational commitment
  • job involvement
  • job search behavior
  • Abstract In recent years, because of the dramatic changes in the economic environment, business reputation is more intense, corporate reputation has become a powerful competitive advantage.
    In this study, we try to know the effect between perceived external reputation, employee reputation and work attitude and behavior. We obtained an effective sample of 24 companies with 209 employees. And the recovery rate was 72.1%, the effective rate was 63.3%.
    The results show that perceived external reputation has positively influential effect on employees’ reputation. Employees’ reputation has positively influential effect on work attitudes and behaviors. Perceived external reputation has partially positively influential effect on work attitudes and behaviors. And employees’ reputation will partially mediate the positively influential effect of perceived external reputation on work attitudes and behaviors.
    Based on above findings, the practical implications, research limitation and
    suggestions for future study are addressed.
    Advisory Committee
  • Liang-Chih Huang - chair
  • Shyh-jer Chen - co-chair
  • Jin-Feng Uen - advisor
  • Files
  • etd-0722113-120556.pdf
  • Indicate in-campus at 3 year and off-campus access at 3 year.
    Date of Submission 2013-08-22

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