Title page for etd-0722110-202415


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URN etd-0722110-202415
Author Yi-Ting Yang
Author's Email Address No Public.
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Department Information Management
Year 2009
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title A Study of Enterprises Entering Electronic Commerce
Date of Defense 2010-06-25
Page Count 105
Keyword
  • Top Management Support
  • E-Commerce
  • B2C
  • Value Chain
  • Abstract Although many businesses invest on e-commerce, some managers still have a mystery which setting up e-commerce website is almost the same as e-commerce. However, they do not spent extra time, money, and labors. The mistake is doomed to failure on e-commerce. The businesses operate e-commerce and a series of operational activities include inbound logistics, operations, outbound logistics, marketing and sales, and services must be implemented. The operational activities must be linked together tightly and implement carefully. By value chain, the study measures the implementation of e-commerce companies whether integrates every series of operational activities to enhance the value of products and create competitive advantage.
    Many studies discuss about how top managers should play a key role as business enterprises import a new information system, but few of them focus on top management support. The attitude and support of top manager will result in the success or failure.
       The study also found that manager’s attitude and internet industry are the important factors of profit, and these will affect the top management support. If the business enterprises spent sufficient resources and effort in e-business processes and top managers support in action, we believe that staffs will try their best to achieve organizational goals
    Advisory Committee
  • Fen-Hui Lin - chair
  • Cathy S. Lin - co-chair
  • Feng-Yang kuo - advisor
  • Files
  • etd-0722110-202415.pdf
  • indicate in-campus access in a year and off_campus not accessible
    Date of Submission 2010-07-22

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