Title page for etd-0722103-111541


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URN etd-0722103-111541
Author Cheng-Chi Chou
Author's Email Address No Public.
Statistics This thesis had been viewed 5338 times. Download 3956 times.
Department Information Management
Year 2002
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Mining IT Product Life Cycle from Massive Newsgroup Articles
Date of Defense 2003-06-18
Page Count 100
Keyword
  • Self-Organization Map
  • Moving average
  • Information Retrieval
  • Product Life Cycle
  • Data Clustering
  • Abstract Product life cycle (PLC) may be used as a managerial tool. Marketing strategies must change as the product goes through its life cycle. If managers understand the cycle concept, they are in a better position to forecast the future sales activities and plan marketing strategies. However, people often make the wrong PLC because of the difficulty of data access and lacking decision-making information. Therefore, this thesis applies customer behavior model to analyze the relationship between the frequency and the duration time from the product discussion, and it calculates the PLC pattern to explore the product’s current position in customers’ mind. Finally, the PLC curve will be constructed by using the information that we got from previous analysis. Moreover, we also employ data mining and information retrieval technique to diagnose the variance of discussion frequency and the content of discussion article to extract the distinctive event that influenced PLC curve. The main contributions of this thesis are described as the following sentence:
    Advisory Committee
  • Chun-Fu Hou - chair
  • Shian-Shyong Tseng - co-chair
  • Jin-Tan David Yang - co-chair
  • Nien-Hsin Chen - advisor
  • Files
  • etd-0722103-111541.pdf
  • indicate access worldwide
    Date of Submission 2003-07-22

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