||In Canada, British Columbia is one of North America's most dynamic and promising location to conduct and establish business. Entrepreneurs and business owners benefit from her low taxes, strategic location, beneficial operating costs and a multicultural workforce, who are highly skilled, well educated, efficient and productive. Nevertheless, some entrepreneurs embrace the resourcefulness of this beautiful land and succeed in the riches of seemingly unlimited opportunities, while other ventures suffer intense competition and result in inevitable failures.|
This study will take a thorough look at Company R, one promising startup real estate company based in British Columbia. Although Company R is merely a startup real estate company, its human resource managing practices and marketing strategy planning process are practical enough to be applied and implemented to, not bond only to the real estate industry, companies in general as examples of standard operational procedures and strategic management routines.
By examining the case company’s challenges as a venturing company striving in an environment filled both with opportune rewards and lurking risks, this study had found that the elements, which constitute the success of Company R, are:
1. Well developed Human Resource Management/Development system that train, influence and retain fellow employees.
2. Fluently communicated multicultural company culture.
3. Globalized marketing strategy involving international perspectives and the Chinese market.