Title page for etd-0719113-112416


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URN etd-0719113-112416
Author Chen-ni Wang
Author's Email Address No Public.
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Department Business Management
Year 2012
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The Business Benefits and the Benefit of Parents' Expectation of High Tuition Kindergartens
Date of Defense 2013-07-29
Page Count 89
Keyword
  • Business benefit
  • semi-structured interviews
  • Benefits of parents' expectation
  • High Tuition Kindergartens
  • grounded theory
  • Abstract The main purpose of this study is to discuss the business benefits and the benefits of the parents’ expectations of high tuition kindergartens in Kaohsiung area. The study is to help the high tuition kindergarten: how to increase the competitiveness and how to manage the customer relationship in order to survive under the situation of decreasing of birth rate. For the above mentioned purpose, this study tried to develop the in-depth outlines by systematic literature review which is based on the grounded theory. 
    To accomplish this purpose, we adopted the semi-structured interviews. First, we interviewed five high tuition kindergartens and made the record verbatim. Second, we made it analyzed by grounded theory. Research findings are as follow:
    1. The business benefits is high on the facilities, the standard of tuition, and the quality of the teachers.
    And the benefits of marketing exteriorly on recruiting students are not remarkable.
    2. The benefit result of parents’ expectations is positive on the parents’ satisfactions and the reliance.
    This researcher proposes some suggestions and discussions according to the findings.
    Key words: high tuition kindergartens, business benefits, benefits of parents’ expectation, grounded theory, semi-structured interviews
    Advisory Committee
  • Huang, Jason H. - chair
  • Yi-Ming Tu - co-chair
  • Huei-Mei Liang - advisor
  • Rui-Hsin Kao - advisor
  • Files
  • etd-0719113-112416.pdf
  • Indicate in-campus at 5 year and off-campus access at 5 year.
    Date of Submission 2013-08-19

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