Title page for etd-0719112-171548


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URN etd-0719112-171548
Author Yu-ming Chung
Author's Email Address No Public.
Statistics This thesis had been viewed 5559 times. Download 1490 times.
Department EMBA
Year 2011
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Web game business and Marketing Analysis,for example Mirror web page game
Date of Defense 2012-06-02
Page Count 64
Keyword
  • Online game
  • Web game
  • Internet coffee
  • market strategy
  • marketing strategy
  • channel strategy
  • Abstract The Taiwan earliest online game company was Huayi International which was established in 1993 by introducing the first complete online game “Stone Age” that caused a network wave and lead Taiwan’s formal entry into the field of online game. Since 1999, the rise of South Korean online game technology which created the huge benefit from online game market and cause this industry into a whole new generation. As mention about the development of the online game in Taiwan, actually it is a contradiction issue, because the position of online game has not been consider a health and leisure activities. In addition, the primary channel of promote online game is net coffee, which is often regarded as improper place, thus the online game has been in the ambiguous environment.
    As the change of different generation, online game become more diversified chose and leads to high competition pressure of market, therefore, the free web game developing fast and has the trend replace a part of online game market. From the gaming market and user perspective, the web game is definitely not a mainstream game; furthermore, it also can not become mainstream production. But it meets the needs of some people to adapt to a market segment.
    Therefore, this research is analysis the management and marketing strategy of web game company “ Cool You network company’s web game production---Magic Mirror web game”. The purpose of this research is through the analysis by the case interview to understand the innovative of marketing strategy and new idea of web game that in order to assist the game industry to develop effective marketing strategy to attract consumers.
    Advisory Committee
  • Jeng-Yig - chair
  • Huang,Jen-Jsung - co-chair
  • David S-shyu - advisor
  • Ming-Chi Chen - advisor
  • Files
  • etd-0719112-171548.pdf
  • Indicate in-campus at 0 year and off-campus access at 1 year.
    Date of Submission 2012-07-19

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