||The development of technology and social media, contributed many innovations to the media industry. Especially, there are many independent media professionals have got the stable income from the subscription platforms, a kind of crowdfunding platform. However, only few independent media professionals in Taiwan are able to get steady incomes from it.|
Therefore, this study defines the independent media professionals in first, and based on a case study of “SOS reader”, a platform that helps writers get the revenues from their backers in Taiwan. The purposes of this research are understanding the independent media professional’s business model on “SOS reader “, the value of :SOS reader”, and the key to influencing subscription amount.
The study found that “freedom of writing”, “financial services” and “reverse the production process” are the advantage for independent media professionals in using subscription platform. However, the lake of resources limited the value of “SOS reader “for them. In the side of business, “value propositions”, “customer relationships”, “key activities” and “key resources” are the mainly differences between media professionals. People who have higher subscription have unique products, and they usually write the articles based on the needs of their target customers. Therefore, they would have a group of loyalty readers, and motivating them to subscription by providing the sense of “uniqueness”, “participation” and “linking with authors”. Contrastly, People who have lower subscription, positioned themselves as “writer”. They focus on writing high-quality articles, but they are not familiar with the skills of marketing and community management.
Therefore, this study suggests that independent media professionals should cultivate “loyal customers”, and consider the needs of them when writing. For subscription platform, they should have enough funds to invest in human resources and data analysis, increasing the incentives of early users, and build ecological circle.