||Information technologies have raised enduring concerns about privacy. Most people report that they worry about disclosures of their private information, yet keep revealing it through their actual technology-usage behavior. This inconsistency between intended and actual information-sharing has been termed the “privacy paradox”, and prior research has sought to explain it through cost-benefit or other frameworks rooted in rationality: for example, privacy calculus. However, individuals are not purely rational decision-makers, but tend to be strongly affected by psychological limitations that are often unconscious; and in many cases, people self-report their choices in terms of rational information processing, even when their behavior indicates they are following their intuition instead. Accordingly, drawing on the dual-process model from the field of psychology, this study approaches the privacy paradox from a neuroscience perspective, arguing that such discrepancies between statement and behavior are inherent in natural instinct.|
Specifically, the present research investigates the privacy paradox via two electroencephalographic (EEG) experiments, designed to establish whether physiological evidence (brain wave) can enhance our understanding of this phenomenon. It will also test whether such an approach can effectively address the limitations of self-report data, by capturing individuals’ direct responses when they make privacy-related decisions. The primary causes of the privacy paradox and its corresponding brain activities will also be explored.