||The major purpose of this research is to conduct an evaluation of the “Pedestrian Sidewalk Friendly Project in Tainan City”; the aim is to understand users’ policy cognition and satisfaction from the viewpoint of the stakeholders, namely the store owners, tourists, and residents. This study also aims to explore the relationship between policy cognition and satisfaction. |
The research methods adopted in this study include a questionnaire survey conducted among the users of Beimen Road selected by purposive sampling; the data from the 399 valid retrieved questionnaires were then analyzed using descriptive statistics, reliability and validity tests, independent sample t-test, one-way ANOVA, and regression statistical analysis.
The results of this study indicated that the users’ scores on policy cognition and satisfaction of the “Pedestrian Sidewalk Friendly Project in Tainan City” were above the average level, and their policy cognition and satisfaction degree did not differ in terms of their identity. When examining policy cognition’s influence on satisfaction, this study found a highly positive correlation between these two variables, indicating that policy cognition has a direct effect on satisfaction; higher scores of policy cognition signify a higher satisfaction degree.
Considering these findings, it is suggested that the emphasis should be put on users’ cognition regarding the policy contents; also a better supportive measure is recommended in order to decrease concerns of the public. This study can be useful for the “Pedestrian Sidewalk Friendly Project” achieving its goal of pedestrian friendly movement. Also, this study can serve as a reference for other institutes’ promoting of relevant policies in the future.