|Author's Email Address
||This thesis had been viewed 5355 times. Download 638 times.|
|Type of Document
||Success models of cross-border e-commerce|
|Date of Defense
||In recent years, more and more enterprises have adopted cross-border e-commerce . Some of them are successful, while others failed. There are many factors that may affect the success of cross-border e-commerce. |
The purpose of this study is to investigate success factors of cross-border e-commerce. The study used in-depth interview and case study methods to collect data. Through interviewing e-commerce experts, we can see more insights of cross-border e-commerce.
The results show that appropriate business models are a key factor for cross-border e-commerce. Influential factors include the right value proposition, proper partners, good customer relationship, and adequate revenue streams.
||Chao-Min Chiu - chair|
Ting-Peng Liang - co-chair
Kai-Lung Hui - co-chair
Ting-Ping Liang - advisor
Indicate in-campus at 2 year and off-campus access at 2 year.|
|Date of Submission