Title page for etd-0715116-082441


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URN etd-0715116-082441
Author Ting-wei Li
Author's Email Address No Public.
Statistics This thesis had been viewed 5355 times. Download 638 times.
Department Information Management
Year 2015
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Success models of cross-border e-commerce
Date of Defense 2016-07-26
Page Count 96
Keyword
  • business model
  • case study
  • success factors
  • cross-border e-commerce
  • Abstract In recent years, more and more enterprises have adopted cross-border e-commerce . Some of them are successful, while others failed. There are many factors that may affect the success of cross-border e-commerce.
    The purpose of this study is to investigate success factors of cross-border e-commerce. The study used in-depth interview and case study methods to collect data. Through interviewing e-commerce experts, we can see more insights of cross-border e-commerce.
    The results show that appropriate business models are a key factor for cross-border e-commerce. Influential factors include the right value proposition, proper partners, good customer relationship, and adequate revenue streams.
    Advisory Committee
  • Chao-Min Chiu - chair
  • Ting-Peng Liang - co-chair
  • Kai-Lung Hui - co-chair
  • Ting-Ping Liang - advisor
  • Files
  • etd-0715116-082441.pdf
  • Indicate in-campus at 2 year and off-campus access at 2 year.
    Date of Submission 2016-08-22

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