||In the environmental protection issues and natural resources problem to expand and develop “renewable energy resource” and “green energy resource” are the trend of global pursued. Many developed countries have given zealous and efforts to active the solar energy plan. The photovoltaic industry has marketed incentive programs. Currently, Use all energy resources to rely on import above 95% on Taiwan. To decrease consuming fossil fuel should be constructive to spread applies of solar energy.|
This study was the preliminary statement to develop route and trend of worldwide photovoltaic industry in the pass, presently, and in the future. And then to analyze the data of operate results of the new entrant solar cell industries in the Taiwan. By way of competition strategy, competition advantage, an analysis of competition power, diamond model and vertical integration etc., theory. In this study case, the ways that many companies enter the solar cell market are strategy ventures, and vertical integration to increase production. To confer the structure of solar cell industry, finding Niche at a series action of value. To create acceptable value of the customer. And then to provide a solar cell industry model of competition advantage.