Title page for etd-0715107-173446


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URN etd-0715107-173446
Author TZU-HUNG TSENG
Author's Email Address malcolm1004@yahoo.com.tw
Statistics This thesis had been viewed 5353 times. Download 7294 times.
Department Business Management
Year 2006
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The Operation and Management of a MLM Organization—Nu Skin 6-4-2 System
Date of Defense 2007-05-23
Page Count 55
Keyword
  • 6-4-2 System
  • Nu Skin
  • Organization Operation
  • Multi-level Marketing
  • Abstract Under the business environment in the 21th century with global competition and outsourcing cooperation, the model of starting an enterprise has been performed diversely. This study explores the elements of starting an enterprise that uses different methods of communication and marketing. In the field of direct selling, every distributor hopes to own a massive down-line organization with direct management in order to earn a huge amount of reward. However, to build a successful down-line organization demands professional knowledge and practical management skills. This research studies the operation of the successfully performed「6-4-2 system」by exploratory research.
      「6-4-2 system」offers a set of models which is similar to the chain store operations of 100% copying and leads the partners to the same direction by offering operating modules and verifying methods that are simple, correct and success-assuring . This system sequentially improves the behavior and thinking method of a new member, cultivates his/her characteristics and abilities to become a leader. It has established an international multi-level marketing organization simply by two requirements to the distributors’ daily life: following five major principles; doing seven things a day.
    Advisory Committee
  • Ming-rea Kao - chair
  • Chi- Cheng Wu - co-chair
  • Der-Fa Robert Chen - advisor
  • Files
  • etd-0715107-173446.pdf
  • indicate access worldwide
    Date of Submission 2007-07-15

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