Title page for etd-0714100-152932


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URN etd-0714100-152932
Author Yu-Ching Lee
Author's Email Address melinda@power2.nsysu.edu.tw
Statistics This thesis had been viewed 5342 times. Download 3747 times.
Department Information Management
Year 1999
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title A Study of Factors Affecting Members’
Loyalty toward Virtual Communities
Date of Defense 2000-06-16
Page Count 94
Keyword
  • Internet
  • Bulletin Board System
  • Virtual community
  • Electronic Commerce
  • Loyalty
  • Abstract Virtual community (VC) provides a place for people to communicate and form friendship in cyberspace. Researchers found that the business benefits only occur when members have loyalty towards VCs. This study focuses on factors that affect people’s loyalty towards VCs. First, we study related papers, and did a survey to experienced VC members, to find out the more complete factors that affect them. Then, we did a second survey of Formosa Bulletin Board System members to discover the different important ratings in these factors. According to the survey result, we grouped 23 factors into 4 components: Content, VC Management, VC Brand, and Communication.
    The result shows “Content” is the most important component, and different demographic segments, like gender, age, jobs, VC using time, Internet Using time, etc, will show different rating in the components mentioned previously. This study suggests VC managers take good care of “the quality of information content”, and encourage members to create their own content, and form friendships with other users to increase members’ loyalty toward VCs.
    Advisory Committee
  • Fu-Ren Lin - chair
  • Chih-Ping Wei - co-chair
  • Nian-Shing Chen - advisor
  • Files
  • 8742620.pdf
  • indicate access worldwide
    Date of Submission 2000-07-14

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