Title page for etd-0713112-122606


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URN etd-0713112-122606
Author Hsin-Jung Yu
Author's Email Address No Public.
Statistics This thesis had been viewed 5352 times. Download 2372 times.
Department Human Resource Management
Year 2011
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Employer brand for talent’s attract and retain
Date of Defense 2012-06-15
Page Count 78
Keyword
  • Compensation and Benefit
  • Human Resource Management
  • Organizational Attractiveness
  • Employer Brand
  • Corporate Image
  • Abstract Under the global background, more and more companies realize that if want to acquire outstanding talent, must set up unique employer brand in the specific area of the human resources market to be able to effectively attract, motivate and retain talented and obtain sustainable competitive advantage. Therefore, raise “employer brand concept” for the potential job applicant to attractiveness and employee stay. It is meaning the employer brand to attract, motivate and retain of competency of employee. To combine of human resource management system to explore of the establishment and implement of human resource management system for enterprises to retained sustainable competitive advantage of the impact.
    Advisory Committee
  • Yu, Ming-Chu - chair
  • Wang, Christina Yu-Ping - co-chair
  • Jaw, Bih-Shiaw - advisor
  • Files
  • etd-0713112-122606.pdf
  • Indicate in-campus at 1 year and off-campus access at 1 year.
    Date of Submission 2012-07-13

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