||The development of the global luxury market, nearly showing a decade growth of high degree, primarily refering the consumers of luxury market.It expanded not only high status but also general status and it’s different from our past cognitive. Consumption is not a bad thing, but recently consumers change their shopping motives and want to show their status and obtain the identity of others by pursuiting the consumption patterns of higher classu, it will cause the disequilibrium between consumption and status. |
Therefore, this study explores the relationship between the socialization of status consumption and luxury attitude, and then extended to understand the impact of various media in the consumer socialization process, to identify the major cause of the disequilibrium. This object of the study expandes to the general consumers, it refers to widely understand the consumers actual cognition、emotions and behavior whether he bought luxury goods or not. And exploring the relationship of luxury attitude and status consumption,in which you can understand the role of government in the consumer market and effect.
After the questionnaire analysis, we found it is positive relationship between the luxury attitude and the status consumption,and it also has significant relationship between the attitude the consumer socialization process of media：age、the school pattern in high school 、 the cognition of government policy and luxury attitude.
In conclusion, the luxury“cognition” and“emotion”"are major causes to influence status consumption,it said the consumer to do the consupmtion behavior is depending the inherent performance.If consumers do not face their own wrong consumption mode, the overall social climate of the country will not upgrade.