Title page for etd-0712113-100419


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URN etd-0712113-100419
Author Jun-Xian Jiang
Author's Email Address No Public.
Statistics This thesis had been viewed 5350 times. Download 60 times.
Department Marine Environment and Engineering
Year 2012
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Combining System Dynamics and Balance Scorecard to evaluate the development strategies for Port of Kaohsiung
Date of Defense 2013-07-19
Page Count 169
Keyword
  • Port of Kaohsiung
  • System Dynamics
  • Balanced Scorecard
  • Strategic Map
  • SWOT analysis
  • Abstract In order to reduce lengthy administrative procedures, worldwide navigation administrations and their ports systems have progressively been privatized. They stand now as independent, more flexible and competitive companies, able to grasp market information quicker and respond to it in briefer delays.
      In Taiwan, the move has been done in March 2012, with the establishment of the “Maritime Port bureau” which is the public sector for navigation and aviation and “Taiwan International Ports Corporation Ltd.” for the operation of harbors. This study focuses on the strategic development of the port of Kaohsiung.
    We first use the SWOT analysis to identify its strengths, weaknesses, opportunities and threats in order to improve its efficiency. Secondly, we use strategic maps and balanced scorecard to depict the company’s strategies in four dimensions: financial, customer, internal processes and learning and growth. Key performance indexes are built for measuring the effectiveness of any strategy. Finally, a system dynamics model is built in order to simulate the development of the port of Kaohsiung in time.
    Our results show that there are several ways to improve the operation of the port of Kaohsiung: by adding hardware (increase the number of derricks at container terminals or increase the number of terminals); by improving the internal operation of the company (adopt flexible bonus policies to obtain better gains or adopt flexible labor policies to obtain higher throughput of containers).
    Advisory Committee
  • Yi-Ming Tu - chair
  • Meng-Tsung Lee - co-chair
  • none - co-chair
  • Yang-Chi Chang - advisor
  • Files
  • etd-0712113-100419.pdf
  • Indicate in-campus at 5 year and off-campus access at 5 year.
    Date of Submission 2013-08-12

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