Title page for etd-0712109-071514


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URN etd-0712109-071514
Author Hsiao-wei Li
Author's Email Address No Public.
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Department Information Management
Year 2008
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title User attitude towards purchasing mobile service
Date of Defense 2009-06-26
Page Count 106
Keyword
  • mobile service
  • mobile portal
  • mobile commerce
  • Abstract Along with the emerging mobile telecommunication technology, mobile telecommunication industry has developed the different service from the traditional pronunciation communication. Applications of multimedia, data transmission and so on have changed people's life greatly. 
    For consumer, the mobile phone is not only the telephone conversation machine, but also is one kind of drawing close to life tool, the status symbol. The demand of mobile device has transforms from the traditional functionality demand into the psychological stratification. 
    They starts to care about what service the small mobile device serve. The border of telecommunication industry is also getting more and fuzzier. The 3G development is not into the expectation, the reason lacks the innovation application. But the software service has brings a revolution to the mobile telecommunication industry.
    This research is for the purpose of discussing how mobile service enterprise plans the suitable transport business pattern based on the user attitude.
    Base on the mobile portal, discusses the consumer to choose mobile service which factors to come under these factor influence and compared with two different case consumer's value localization..
    The research result indicated that mobile service is restricted in mobile device the hardware characteristic and technology, but how to utilize innovates technology to promote attracts consumer's service, can be carries out mobile service the main consideration.
    By the software develops platform, not only the third party software developers cut the product price, also, because the platform has discussion's space, enables the consumer to be possible to talk directly with the developers and improve the software use greatly then easy.
    Advisory Committee
  • none - chair
  • none - co-chair
  • none - advisor
  • Files
  • etd-0712109-071514.pdf
  • indicate in-campus access in a year and off_campus not accessible
    Date of Submission 2009-07-12

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