Title page for etd-0711114-180355


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URN etd-0711114-180355
Author Che-Hao Hsu
Author's Email Address No Public.
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Department EMBA
Year 2013
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Study on Competitive Strategies of Foreign Language Schools with Effect of Low Child Birth Rate
Date of Defense 2014-06-17
Page Count 74
Keyword
  • competition strategy
  • SWOT Analysis
  • Low birth rate
  • Foreign language cram school
  • Abstract Within a decade, from 2003 to 2013, in Taiwan, the amount of birth rate has decreased 15%, approximately 27,000 newborns in total, whereas numbers of cram schools have increased by 93.2%, reaching 9,116. In the face of violent low birth rate, numbers of cram schools yet jump up. Cram schools are run by the means of either multi-roles playing to cut down costs of human resources, or low-price strategies to add numbers of students. But under highly competitive circumstances, no one seems able to distinguish from the pack. Used-to-be-successful business management does not work out.
    This paper analyzes necessary acquirements to sustain running foreign language-based cram schools while facing the market challenged by a sharp drop in the birthrate. Besides a broad review of relevant theses in Taiwan, qualitative research, including means of collection of personal information, interviews with executives and case studies, is practiced to portray present obstacles and try to contribute core competitive essences. Also, SWOT Analysis is utilized to picture future strategies.
    Advisory Committee
  • San-Yia Hwang - chair
  • Chi-Cheng Wu - co-chair
  • Jen-Her We - advisor
  • Files
  • etd-0711114-180355.pdf
  • Indicate in-campus at 99 year and off-campus access at 99 year.
    Date of Submission 2014-08-11

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