||Within a decade, from 2003 to 2013, in Taiwan, the amount of birth rate has decreased 15%, approximately 27,000 newborns in total, whereas numbers of cram schools have increased by 93.2%, reaching 9,116. In the face of violent low birth rate, numbers of cram schools yet jump up. Cram schools are run by the means of either multi-roles playing to cut down costs of human resources, or low-price strategies to add numbers of students. But under highly competitive circumstances, no one seems able to distinguish from the pack. Used-to-be-successful business management does not work out.|
This paper analyzes necessary acquirements to sustain running foreign language-based cram schools while facing the market challenged by a sharp drop in the birthrate. Besides a broad review of relevant theses in Taiwan, qualitative research, including means of collection of personal information, interviews with executives and case studies, is practiced to portray present obstacles and try to contribute core competitive essences. Also, SWOT Analysis is utilized to picture future strategies.