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URN etd-0711114-150830
Author Wen-Shen Chou
Author's Email Address No Public.
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Department EMBA
Year 2013
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The Effect of the Human Relation in Social connection on the Development of Individual Brand Image
Date of Defense 2014-06-01
Page Count 101
Keyword
  • Brand
  • Interpersonal Relationships
  • Interpersonal
  • Community
  • Abstract Abraham Lincoln once said such a sentence, the character is like a tree, but the shade of this tree is a person's reputation (brand). Depending on the size of the shade and the interpretation of the definition of the individual may be, but is the real trees. So the character is like a tree, but this tree's growth will be affected by the surrounding environment. Therefore, to explore the personal brand for interpersonal influence, people doing things the study of philosophy among the Analects turn into a reference to look forward to explore yourself, how bred their own personal brand image and in fact ----- Some factors that influence their values and ideas.
    However, personal brand or reputation is not as commodities, it is not to be copied. And a possible successful brand must foundation in basic real side, particularly sincere nature, true nature is extremely important, it is the influence of others on your identity and views of others as long as a glance in our behavior is true, is sincere or entertaining style, and quickly spread from around our operations will affect the relationships, the true and the good personal brand identity will give us huge positive influence, and will bring more Community fate that interpersonal relationships. But also to enhance our reputation and brand image; vice versa, such as the spread of virus proliferation, rapid and far-reaching impact.
    In fact our personal brand that is our image and reputation, which is social capital on business or on our most important asset. Because it is linked to our social network relationships influence our friends and friends of friends around us people doing things for our identity, it will be able to establish a good personal brand goodness community relations, and establish a sincere friendship and these really good friendship and energy, are waiting for us to begin research and development, because if the relationship built on the good side, naturally, can understand each other, each other mutually, while also being a result of the application of the relationship started to spread development, and continue to extend the network to establish a close and form a network of capital.
    Know how to build relationships, we come to understand the relationship between the application, in fact, operate and manage the relationship we want to learn, it is the composition and structure of promoting an interpersonal relationship, confrontation or cooperation between groups and communities, and we and how to find their advantage in the organizational structure in place to secure their personal image and the further development of relations and knowledge management. The quality of the relationship will determine your success in my thirties after. This part of interpersonal resource management, which is what we used in this study to actively investigate and research the place ---- so how community structure in a closed network, to find the critical influence that belongs to their own people and to explore the pulse Blue Ocean operations, these are the focus of this study is also the essence of learning.
    Advisory Committee
  • Ming-Chu Yu - chair
  • Meng-Hsiu Lee - co-chair
  • Yu-Ping Wang - advisor
  • Bih-Shiaw Jaw - advisor
  • Files
  • etd-0711114-150830.pdf
  • Indicate in-campus at 99 year and off-campus access at 99 year.
    Date of Submission 2014-08-11

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