||It is essential that colleges and universities place more emphasis on "informal learning" than on professional knowledge and skills in order to cultivate versatile students via the holistic education approach. Student clubs provide one type of informal learning that focuses on multiple intelligences such as social networking, self-expression, leadership, stress coping, employability, etc. However, with the worsening low birthrate in recent years and decreasing educational subsidies from the government, the number of students enrolled continues to drop year by year. Students' participation in club activities has also declined because multi-faceted social values mean that student clubs are not the sole approach for students to seek self-growth. This situation poses challenges to guidance work in student clubs; thus, it requires more effective strategies to create a sense of belonging among students regarding student clubs and in turn, motivate them to participate in club activities.|
This study takes the Theory of Planned Behavior (TPB) proposed by Ajzen as the research framework to predict and explain the behavioral intentions of National Sun Yat-sen University students' participation in student clubs. The research objectives are: First, How different background variables on the part of the students cause differences in their attitudes, subjective norms, perceived behavioral control, and behavioral intentions regarding student club participation; Second, How students' attitudes, subjective norms, and perceived behavioral control regarding student club participation influence their behavioral intentions in regard to such participation. The research tool, "Questionnaire for Behavioral Intentions in Student Club Participation, National Sun Yat-sen University" complied by the author of this study, was used for a sample survey. The data elicited from the collected questionnaires were then analyzed via descriptive statistics, reliability and validity analysis, correlation analysis, one-way ANOVA, and multiple regression analysis.
The research results show that:
1. Students' attitudes toward their behavior and their behavioral intentions in terms of student club participation exhibit a significantly positive correlation;
2. Students' subjective norms and their behavioral intentions in terms of student club participation exhibit a significantly positive correlation;
3. Students' perceived behavioral control and their behavioral intentions in terms of student club participation exhibit a significantly positive correlation.
From the research results, it can be concluded that National Sun Yat-sen University students' attitudes, subjective norms, and perceived behavioral control have a significant effect on their behavioral intentions in relation to student club participation, which will further determine whether or not they will participate in a student club. Based on the research results, it is suggested that authorities related to student club guidance offer more training programs, and promote the benefits of student club participation wherever appropriate. In addition, competent units should encourage students to seek progress in time and schoolwork management so that they will be more capable of joining student club activities to develop values of teamwork spirit, interpersonal trust, and mutual help and reciprocity, which in turn will help them to internalize ethical values and learn the principles of Organizational Citizenship Behavior (OCB), thereby becoming pillars of the nation, ready to make contributions for the public good.