||While the structure of Taiwan’s population is changing, we will face the new era of members decreasing. This is a most important issue, which the ratio of elder people among the population will rise from 10% to 20% before 2035, and will affect the future development of Taiwan. Because the numbers of elder people in Taiwan had been 14.8 thousands at September in 1993 and the ratio is about 7.1%, so we had entered the Aging society according the standard defined by the United Nations. In order to response to the development of Aging society and the rising trends of elder people, we see that the demands about the health-care centers and nursing agencies are also rising. Not only the safety, humanity and diversity of equipment facility, the others soft factors are also required including the training of administration personnel, service and nursing personnel, conveniences, and free-obstacle environment. In the management of elder people healthcare, we ought to face the different kinds of subjects and thus let them to face the many situations. So the necessary requirements for them to have the spirits of endurance, love and patients. The topics toward these conditions are also be investigated.|
The purposes of the study are investigating the Pengfu county subject’s motivations, attitudes, and entering intentions toward the healthcare center for elder people based on the Theory of Planned Behavior proposed by Ajzen(1985). By using the TPB as analyzing framework, we firstly find out the related factors and then to show the predictability for the behavioral intentions and hypothetical decisions and further to provide some suggestions of managerial practices and marketing strategies to healthcare organizations.
Under the research framework adapted from TPB, we collected the entering motivations toward healthcare center for elder people of 308 residences from Pengfu county. The contents of the questionnaire include the attitudes, subjective norms, perceived behavioral control and the choosing behaviors toward the healthcare center for elder people. When returned, we analyze the relationship and prediction among the research variables and also include the demographical variables as the analyzing units to test the differences. The statistical tools are item analysis, reliability and validity analysis, descriptive analysis, Pearson correlation analysis, multiple regression analysis, t-test, one-way ANOVA.
Based on these results, we expect the well development about supply-demand relationship among healthcare center, elder people, and families. And the related organizations of the healthcare center will be also helpful when considering the investigating actions.
Keyword: elderly, elderly nursing , welfare for the elderly, long-term care , theory of planned behavior