||In recent years, "robo-advisor" have become popular worldwide. It enables investors to get investment advices or financial management with low cost. The main purpose of this study aims at exploring the factors affecting the investor’s intention to use robo-advisor in Taiwan. The study also attempts to validate the appropriateness of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) within the context of the intention to use robo-advisor. A questionnaire was developed and modified based on UTAUT2 original scale. The questionnaire was distributed through an internet questionnaire website to collect 517 samples for quantitative analysis. The main statistical and analytical methods, including Descriptive Statistical Analysis, Reliability Analysis, Confirmatory Factor Analysis, Multiple Regressions Analysis and Path Analysis, were utilized to evaluate the collected data.|
The results of this study indicate that the four predictors relevant to this study (Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions) were significant and explained a significant amount of the variances in predicting investors’ behavioral intention to adopt robo-advisor. However, Hedonic Motivation, Price Value and Habit have no significant influence on behavioral intention.
The results also reveal that risk attitude and different types of robo-advisors moderated the relationships between the independent variables and the dependent variable (Behavioral Intention). This study finally makes some suggestions to the financial sector for promoting robo-advisor in Taiwan.