Title page for etd-0705116-150923


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URN etd-0705116-150923
Author Jung-ho Chung
Author's Email Address No Public.
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Department EMBA
Year 2015
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title A Study of Influential Factors to Purchase Residential Buildings for Senior Citizens
Date of Defense 2016-07-28
Page Count 62
Keyword
  • Purchase Intention
  • Senior Housing
  • Seniors
  • Perceived Importance of Senior Housing
  • Abstract Abstract
    The purpose of this study is to investigate the relationships between (i) demographic and perceived importance of factors that influence the purchasing intention of residential buildings for senior citizens. (ii) characteristics of residential building and perceived importance of factors (iii) demographic and characteristics of residential factors and (iv) demographic and purchasing intention. The research found that age of consumers will significantly affect the perceived medical care and convenience of residential buildings for senior citizens. And different health status will significantly affect the perceived safety of residential buildings. As for characteristics of residential buildings to perceived importance of factors, we found that different types of purchase intention will affect the perceived convenience of residential buildings. Finally, we found the following impacts, such as different age of consumers to residential building type and price, different relationship status to building price, different annual income to building price, different health status to building price, retirement status to building price and building type. Discussions on the managerial effects will be provided.
    Advisory Committee
  • Ping-Yi Chao - chair
  • Fen-Hui Lin - co-chair
  • S.Y. Hwang - advisor
  • Files
  • etd-0705116-150923.pdf
  • Indicate in-campus at 5 year and off-campus access at 5 year.
    Date of Submission 2016-08-05

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