Title page for etd-0704112-164103


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URN etd-0704112-164103
Author Chen-Yi Lin
Author's Email Address No Public.
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Department EMBA
Year 2011
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Research on The Competition Strategies of Taiwan Lubricants Industry 
–A Case Study of Company A
Date of Defense 2012-06-02
Page Count 99
Keyword
  • Brand
  • Competition Strategies
  • SWOT
  • Industry analysis
  • Lubricant
  • Abstract Lubricants is the most broadly used item in petrochemical products. It is used in all kinds of transportation vehicles like cars, trains, and aircraft, also factory operations like hydraulic system, rotary device and metalworking process. The lubricant consumption is directly related to local industrial status. Furthermore, the growth rate of national lubricants usage amount is directly related to domestic GDP growth rate.
    Relative to other Asia Pacific countries, the lubricant market has always been very competitive in Taiwan. According to investigation, there are more than 200 lubricant brands in Taiwan market, including the top two local brands, CPC and FPCC; and international brands like Shell, Mobil, BP, Castrol, NOP and Idemitsu. Besides these well-known brands, a great number of domestic small and medium lubricant companies supply the rest of the market by its own branding or OEM.
    The research collects and analyzes global lubricant market as well as that of China and Taiwan, interviewing Taiwan lubricant experts and people in the business to discuss current local lubricant industry and future outlook for market competition analysis.
    The study case is based on the leading brand of Taiwan lubricant market; the company already takes more than 30% of Taiwan market share and still hunger for better achievement. According to case study company's SWOT, industrial environment, future develop direction and trend, this research summarizes and indicates strategical guidance of lubricant market for the company.
    Advisory Committee
  • Yih Jeng - chair
  • Jen-Jsung Huang - co-chair
  • So-De Shyu - advisor
  • Ming-Chi Chen - advisor
  • Files
  • etd-0704112-164103.pdf
  • Indicate in-campus at 99 year and off-campus access at 99 year.
    Date of Submission 2012-07-04

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