Title page for etd-0704112-013722


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URN etd-0704112-013722
Author Hsin-yu OU
Author's Email Address No Public.
Statistics This thesis had been viewed 5589 times. Download 2779 times.
Department Master of Business Administration Program in International Business
Year 2011
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Competition analysis of Taiwan stainless steel fitting industry
Date of Defense 2012-06-16
Page Count 113
Keyword
  • VRIO
  • value chain
  • competitive analysis
  • Abstract In the past, the main force of Taiwan's economic development is the traditional manufacturing industry. After decades of changes in industrial structure, actual production plants of many factories have been moved to the outside of Taiwan only the of the administration center to stay in Taiwan. As of today, the number of manufacturing sector in Taiwan have been gradually diminished. However, the actual production capacity is very important to a country. Steel pipe and pipe fittings is infrastructure components that were used as a framework for plant pipeline in the establishment of a factory, which were used in petrochemical, chemical, construction, medical, nuclear, high-tech industries when factories, maintenance required.
    The method in this study is the case interview, and we interviewed with seven main production company of stainless steel pipe fittings industry in Taiwan to understand the competitive situation of the stainless steel pipe fittings industry in Taiwan. And intends to interview about dimensions of competitive strategy, response mode, human resources, marketing, customer development, product, valuable resources. Then learned that the various manufacturers of competitive strategy, competitive advantage, and then identify each vendor's market position in the market.
    The study found that, relatively speaking, Taiwan is still the base of the stainless steel pipe industry. Every year, Taiwan still import foreign pipe fittings. This suggest that there is a growth space of the pipe industry in the domestic market. In the seven companies, The market leader is TA CHEN stainless pipe co., LTD; The market challengers are TRU-FLOW INDUSTRIAL CO.,LTD, TACHIA YUNG HO MACHINE INDUSTRY CO.,LTD, LIANG FENG STAINLESS STEEL FITTING CO.,LTD; And the market followers are CHU TEI FU PIPING FITTNG MATERIAL CO.,LTD, HEN DAI FITTNG CO.,LTD, KAO JUNG ENTERPRISE CO., LTD. In this study, four suggestions were given to these companies, increase the different products, enhanced marketing capabilities, increase the certification and to maintain R & D capabilities
    Advisory Committee
  • Pin-Yang Liu - chair
  • Tsuang Kuo - co-chair
  • Tai-Hwa Chow - advisor
  • Files
  • etd-0704112-013722.pdf
  • indicate access worldwide
    Date of Submission 2012-07-04

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