Title page for etd-0702116-170332


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URN etd-0702116-170332
Author Hwei-pin Hsia
Author's Email Address No Public.
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Department EMBA
Year 2015
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title An Analysis of Internet+ Travel Modes:A Case Study of the Smart Travel
Date of Defense 2016-05-27
Page Count 70
Keyword
  • The Destination Management Solution
  • O2O
  • Smart Travel
  • Business Model Innovation
  • Internet+
  • Abstract Since the 1990s, the Internet began the commercial development, Internet popular topics include: Internet+, e-commerce, innovation 2.0 etc., at the same time heading towards O2O, big data, IOT other issues around the next wave. Internet is no longer a single and independent competitor, but multi-dimensional rivalry. The e-commerce, one of the most representatives of Internet issues is no longer operating on a website, such that the traditional retail channel should consider how physical stores and its own website transform by utilizing the innovation 2.0 applications, to create a more comprehensive range of technological consumer experience. While the traditional e-commerce and the majority of the service industry should also be consider about how to establish their own Internet+ e-commerce mode, how to use O2O commercial properties in series of online and offline execution. In the tourist industry as an example, the traveler’s behavior is changing and the travel trends are changing too, even in the past a very successful travel agency, if not trot to keep up with the market will be eliminated by competitors. How does business entity utilize multemedia to correspond to the migration of change ecosystems for market turnaround? How to create usage scenarios, in order to create the future Internet tourism ecosystem? These initiatives shall be explored by research here on.
    This research is based on the study in the field of Internet+ tourism, using the case study approach to explore the smart travel. Today's global tourism trend has been migrating from the group travel to individual or backpacked travel, which means the market from the traditional source to the transition of destination, appears to the emergence of a new business model in the tourist industry chain "Tourism Destination Management", covering B2B, B2C website or App platform as the main structure. "The Destination Management Solutions" is to provide traveler to experience firsthand the destination travel as the main purpose, for travelers from major market area a demand of tailor-made for immediate fulfillment, hoping to dock the globalization and localization, to provide a complete service line before the tourists after. It became the travel agency, and even the global e-commerce company, the star-up company wants to focus and develop of new business opportunities.
    This research is based on the study of business model’s four values facet theory to explore A company’s destination management solutions, then pointed out that the tourist industry in the development of e-commerce environment out of business model innovation. A company’s destination management solutions provide customer-oriented services and travel elements to travelers, they can arrange the route by themself, so that the travelers were assembled itinerary, they not only have the selection of traditional outbound regularization product. While tourism use information systems and ERP to manage the complex suppliers, and know well the destination resources and equipment, so that industrial network resources to maximize the effectiveness of the aid technological strength, thereby allowing the travelers can get the O2O and depth travel experience. Tourism through the destination management solutions to shape the scenes and provide travelers felt travel services, and achieve the experience economy, in order to integrate the online and offline situation to innovative Internet+ e-commerce Mode.
    Advisory Committee
  • Tzyh-lih Hsia - chair
  • Yi-Cheng Chen - co-chair
  • Jen-Her Wu - advisor
  • Files
  • etd-0702116-170332.pdf
  • Indicate in-campus at 99 year and off-campus access at 99 year.
    Date of Submission 2016-08-08

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