Title page for etd-0701118-221831


[Back to Results | New Search]

URN etd-0701118-221831
Author Yao-Zong Xu
Author's Email Address No Public.
Statistics This thesis had been viewed 5350 times. Download 0 times.
Department Business Management
Year 2017
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title Do fans care about game outcome - A study of stadium attendance in CPBL
Date of Defense 2018-07-25
Page Count 60
Keyword
  • Chinese Baseball League(CPBL)
  • sport economic
  • outcome uncertainty
  • competitive balance
  • stadium attendance
  • Abstract This study focuses on how Game uncertainty(GU) affects stadium attendance in Chinese Baseball League(CPBL) from 2007 to 2016. The result indicates that UOH doesn’t be supported and it also reveals that fans prefer to join a game with high certainty. Furthermore, further study reveals that game uncertainty has an inconsistent effect during the observation period. However it’s obviously that fans don’t prefer a game with a high uncertainty outcome after 2012.
    Simultaneously, some baseball club decided to operate on certain baseball stadium, such as Chengcing Lake and Taoyuan Baseball Stadium, for a long term. And the author employs a dummy variable(franchise) to distinguish these games. In the end, the author observes that there is no effect of game uncertainty in franchise games. On the other hand, fans in non-franchise game prefer to attend a game with high certain outcome. More precisely, fans prefer to join the game if home team has higher chance to win.
    Advisory Committee
  • Min-Hsin Huang - chair
  • Shih-Sian Jhang - co-chair
  • Thijs Velema - co-chair
  • Chien-Yuan Sher - advisor
  • Files
  • etd-0701118-221831.pdf
  • Indicate in-campus at 3 year and off-campus access at 3 year.
    Date of Submission 2018-08-01

    [Back to Results | New Search]


    Browse | Search All Available ETDs

    If you have more questions or technical problems, please contact eThesys