Title page for etd-0701118-110602


[Back to Results | New Search]

URN etd-0701118-110602
Author Yi-ying Peng
Author's Email Address No Public.
Statistics This thesis had been viewed 5350 times. Download 0 times.
Department Business Management
Year 2017
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title A preliminary investigation on genre preferences of popular music in different states in the U.S.: A application of Pollstar box office data
Date of Defense 2018-07-25
Page Count 105
Keyword
  • live music performance
  • concert venue selection
  • music genre
  • concert theory model
  • box office in US
  • Abstract This thesis discusses the relationship between the genre attribute of each performer and the change of average ticket price in each state of US. The purpose of this thesis is to know how to choose a suitable venue to hold a concert to increase the concert revenue, base on the result of this analysis.
    By using the historical box office data from the Pollstar website, the genre attribute data of each performer from the Spotify website, the view count data from Youtube website, and the concert market theory model to conduct the regression analysis to observe the change of average ticket price.
    Results suggest that the average ticket price of the concert of Blues and Folk is generally higher in US concert market, the average ticket price of the concert of Alternative, Electronic and Hip-Hop is generally lower. The average ticket price of the concert of Country is generally lower in middle US. In addition, it is less suitable for concerts in Kansas, and more suitable for concerts in Nevada for the singer of genre Pop. It is less suitable for concerts in Arkansas for the singer of genre Rock.
    Advisory Committee
  • Min-Hsin Huang - chair
  • Shih-Sian Jhang - co-chair
  • Thijs Velema - co-chair
  • Chien-Yuan Sher - advisor
  • Files
  • etd-0701118-110602.pdf
  • Indicate in-campus at 1 year and off-campus access at 3 year.
    Date of Submission 2018-08-07

    [Back to Results | New Search]


    Browse | Search All Available ETDs

    If you have more questions or technical problems, please contact eThesys