||The Euro has become the mutual monetary union in 2002 and there are 13 countries which is going to join the European Union one after another since 2003. The enormous and growing market attracts lots of foreign companies to invest.|
The research categorizes the resources by the resources-based view into four groups, physical assets, intangible assets, human capital and organization capability, and discuss how the Taiwan foreign subsidiaries use their controlled resources to be their strategic advantages and operate successful in local country.
By the way of interviewing the case company in depth, this paper has the following conclusions:
1.The products which were sold in France have to fit in with the characteristics of local market and be competitive.
2.The investment in France should have sufficient funds and do well the risk management.
3.The international division of labor is an advantage basis for Taiwan companies in France.
4.The international brand advantage increases the possibility of entering French market.
5.The export experience and customer basis in Europe are contributive to the development of Taiwan foreign subsidiaries.
6.The combination of opinions between the local employees and parent company is the key factor while doing business in France.
7.The capability of local management team is the key factor of foreign subsidiaries in Europe.