Title page for etd-0630118-151434


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URN etd-0630118-151434
Author Ya-Chi Chu
Author's Email Address No Public.
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Department Information Management
Year 2017
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title The Role of Empathetic Comments in Influencing Facebook Bullying: An Application of the Eye-Tracking Technology
Date of Defense 2018-07-26
Page Count 102
Keyword
  • Eye-Tracking Technology
  • Cyberbullying
  • Empathy
  • Emotions
  • Facebook
  • Social Network
  • Abstract Recent notable cyberbullying incidents have called for a remedy to online violence. Currently, a way to control online violence is by pressing button to report toxic words to social network authorities. Although the toxic words can be then removed, the freedom and the pluralism of speech might be also minimized. Prior researches have suggested that the lack of empathy may lead to bullying; in addition, our one-year filed observation on Facebook also showed that empathy might reduce aggressive behaviors. An eye-tracking experiment, therefore, has been conducted to further investigate the benefits of empathy on reducing cyberbullying.
    A group of 76 university students joined the experiments. The participants were asked to read real cases of cyberbullying on Facebook followed by unidentifiable online users’ comments. Participants were divided into two groups: one group was provided with empathic comments, while the other group was provided with toxic comments.
    The behavior results show that the group provided empathy comments have lower hostility and aggressive intentions than the other group. Evidence also suggests that eye movement patterns are related to subsequent intention to like aggressive comments. Overall, the result demonstrates that promoting empathy is a possible mechanism to reduce cyberbullying social network.
    Advisory Committee
  • Fen-Hui Lin - chair
  • Rong-Fuh Day - co-chair
  • Cathy S. Lin - co-chair
  • Feng-Yang Kuo - advisor
  • Files
  • etd-0630118-151434.pdf
  • indicate access worldwide
    Date of Submission 2018-07-30

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