Title page for etd-0630114-175650


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URN etd-0630114-175650
Author Ming-Chun Lee
Author's Email Address No Public.
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Department Information Management
Year 2013
Semester 2
Degree Master
Type of Document
Language English
Title Exploring Factors Affecting Consumers’ Intentions to Use Virtual Display Stores
Date of Defense 2014-07-04
Page Count 83
Keyword
  • Uncertainty
  • Social Presence
  • Shoppable Window
  • Task-Technology Fit
  • Virtual Display Store
  • Abstract Virtual Display Store utilizes lifelike product poster display and kiosk set up in the public transit system using Smartphone to process shopping task. Busy commuters can take an advantage of saving shopping trips to grocery stores while they are waiting for their train or bus to arrive. This paper aims to explore factors that contribute consumers’ intention to use Virtual Display Store using task-technology Fit and social presence theories as main theoretical framework. The research results supports by empirical data gathered from survey indicates a fit between task and technology play the key role in contributing perceived usefulness by consumers and ultimately lead to buying intention. Social presence has been proven to be an effective agent in promoting the level of fit between task and technology as well as perceived usefulness perceived by consumers; however, it fails to explain uncertainty that associate with Virtual Display Store adoption. But social presence alone is sufficient to predict intention to use. Unfortunately, decrease the level of uncertainty shows no significant connection to increase consumers’ intention to use Virtual Display Store.
    Advisory Committee
  • Shih-Chieh Hsu - chair
  • Hsuan-Yi Chou - co-chair
  • Chao-Min Chiu - advisor
  • Files
  • etd-0630114-175650.pdf
  • Indicate in-campus at 0 year and off-campus access at 1 year.
    Date of Submission 2014-07-31

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