||In 21st century, how to properly introduce new knowledge management system（KMS）is the key criteria for organizations to enhance their competitive edge. How a KMS can be introduced into organizations is because, fist of all, this issue be noticed by the strategic management level, and recognize its importance, and get it into the agenda. However, a corporation is itself a market full of idea and proposal inside. Managers try hard to promote their proposal to executives and CEO and its why there are always countless ideas around the CEO. Thus, it is urgent for us to research on how an issue be noticed by executives and enter into agenda to understand what variables really affect the agenda building process.|
In this area, the related researches are：（1）Agenda Building Theory and Issue Selling, which focuses on describing the main affecting dimension that are important, （2）Issue Identification, which focuses on describing how issues be labeled with OPPORTUNITY or THREAT label, （3）Champion Theory, which focuses on issue the role of the sponsors and their behaviors. Previous researches on new information technology introduction were focused on how to successfully introduce it and its efficacy evaluation. Topics on preceding phase, that is 〝why an enterprise recognizes a new information technology〞, are quite rare. In validating our research model, our data supports that the importance and opportunity of issue salience, and the involvement as well as assertive attitude of champion have impacted on the agenda of organizations. The result will be useful to both the academic and business.