Title page for etd-0628116-140325


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URN etd-0628116-140325
Author Min-cheng Zhong
Author's Email Address No Public.
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Department Information Management
Year 2015
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title A Study of Factor Affecting 4G Promotion Activity in Taiwan Based on Service Quality
Date of Defense 2016-06-08
Page Count 87
Keyword
  • Service Quality
  • Intended use
  • Satisfaction
  • 4G
  • Promote
  • Abstract In recent years,the development and application with wireless mobile communications technology can be said to have revolutionized changes and progress,it is very common to have a cell-phone at hand today,and the new power of the wireless mobile communications which led by the fourth generation 4G communications network is rising,the 4G wireless wideband technologies which had a promising future are growing vigorously. With the popularity of wideband service and the mass realease of the mobile device such as smartphone and tablet PC,mobile network has became the necessary element for daily life. For this trend,how to promote the new generation of mobile wideband networking effectively to let public enjoy the high quality service of it early is indeed an urgent issue.
    For the sake of understanding the real feelings of public who use 4G wireless wideband networking,this study use the model which is constructed by the quality of service, the degree of satisfaction, the intentions of using, the prices, and the actual usages through literature collection, and analyzed the impact factors by the data of questionnaires. According to the results found that the people for service quality、satisfacion and price of 4G wireless wideband networking does not affect its acceptance and even usage behavior,this makes the government and carriers in the promotion of 4G wireless wideband networking at the same time should be more profound thinking meets the needs of the people,protect people's interests,rather than the pursuit of the numbers on the number of users upgradfing,as a result,it can be universal the next-generation wireless wideband networking.
    Advisory Committee
  • William S. Chao - chair
  • Tsuang -Yi Kuo - co-chair
  • Ping-Yang Liu - advisor
  • Files
  • etd-0628116-140325.pdf
  • Indicate in-campus at 1 year and off-campus access at 3 year.
    Date of Submission 2016-08-14

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