Title page for etd-0628111-052235


[Back to Results | New Search]

URN etd-0628111-052235
Author Yi-Ling Tsai
Author's Email Address No Public.
Statistics This thesis had been viewed 5364 times. Download 12 times.
Department Business Management
Year 2010
Semester 2
Degree Master
Type of Document
Language zh-TW.Big5 Chinese
Title A Study of E-book Reader Adoption Based on the Technology Acceptance Model
Date of Defense 2011-05-24
Page Count 99
Keyword
  • E-book Reader
  • Network Externality
  • Technology Acceptance Model
  • Diffusion of Innovation
  • Abstract   The e-book reader has become one of the most popular consumer electronics goods since the Amazon Kindle first launched in the end of year 2007; it has led the trend of e-book worldwide. E-book reader not only sold very well in North America, the sales increased very fast in Asia and Europe. According to FIND (2010), the global total sales of e-book reader is 3.6 million pieces in 2009, and it increased almost 80% in 2010. This shows that the e-book reader has become more and more popular.
      Taiwan is the most important country of e-book reader supply chain, which not only predominate the key techniques and patent but also takes OEM / ODM orders worldwide. Despite the advantage of the hardware development, the use of e-book readers is not common in Taiwan. Therefore the purposes of this research are to explore the factors that would influence user’s adaptive behavior of e-book readers.
      This research based on technology acceptance model (TAM), and extends with “Compatibility”, “Observability” and “Perceived complementarity” as external variables to investigate the factors influencing consumer usage of e-book reader. The analytical results are as below:
    1. “Compatibility” has positive significant effect on both “Perceived Usefulness” and “Perceived Ease of Use.”
    2. “Observability” has positive significant effect on both “Perceived Usefulness” and “Perceived Ease of Use.”
    3. “Perceived complementarity” has positive significant effect on both “Perceived Usefulness” and “Perceived Ease of Use,” but has no significant effect on“Behavioral Intention.”
    4. Both “Perceived Usefulness” and “Perceived Ease of Use” have positive significant effect on“Behavioral Intention.”
    Advisory Committee
  • Iuan-yuan Lu - chair
  • Hsien-tang Tsai - co-chair
  • Tsuang Kuo - advisor
  • Files
  • etd-0628111-052235.pdf
  • indicate in-campus access in a year and off_campus not accessible
    Date of Submission 2011-06-28

    [Back to Results | New Search]


    Browse | Search All Available ETDs

    If you have more questions or technical problems, please contact eThesys